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Wedding Wire World 2016: A Sensory Experience

Two weeks ago I had the profound opportunity to attend Wedding Wire World 2016. I wanted to share with you my “take away” from this experience…

When I entered the vast hall at the Gaylord National Resort and Convention Center, I was greeted by smoky purple lights, pumping dance music, a sea of chairs, and hundreds of people that were eager to meet one another. Having never attended this event in that past, I was not sure what to expect. I was pleasantly surprised when I became fast friends with the people I sat beside.
The 3-day experience was packed full of noteworthy speakers, such as, internationally celebrated cake Designer Syliva Weinstock, Olympic Gold Medalist Shawn Johnson, and entrepreneur Bethenny Frankel.
I thoroughly enjoyed the presentations by all of these dynamic women but the most impactful words came from one of the founders of the Rising Tide Society, Natalie Franke. Her session was titled “The Brain Behind the Business”. She talked about creating and marketing your b…

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